| CHI 98 Conference Program | April 18-23, 1998, Los Angeles, CA USA |
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Stephanie Rosenbaum, Tec-Ed; Janice Rohn, Sun Microsystems; Judee Humburg, Independent Consultant
Usability research can be a strategic tool that contributes to an organization's business direction, marketing position and overall strategic planning. Human factors professionals can partner with other groups and build cross-functional teams to define usability research programs that help focus product development to achieve key company goals.
This workshop expands on the organizers' previous CHI workshops and panels on corporate strategy and usability research. Strategic usability reaches beyond best practices in product development and design, striving for a role where customer understanding and usability data influence decision-making throughout the organization. In "unpacking strategic usability" we will explore the meaning of "strategic" in both product and organizational contexts.
The workshop will bring together practitioners who:
We solicit case studies of successful and unsuccessful experiences; we'll learn as much or more from unsuccessful efforts. This workshop is limited to 15 participants. In your 3-10 page position paper, describe your organizational environment, what you have done to achieve strategic usability (the methods you used and how well they worked) and any other new ideas for building strategic usability. A template is available for describing organizational environments.
Contact
Stephanie Rosenbaum
Tec-Ed, Inc.
P.O. Box 1905
Ann Arbor, MI 48106 USA
Tel: +1 313 995 1010
Email: stephanie@teced.com
Organizers
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