Quantifying the Effect of User Interface Design Features on
Cyberstore Traffic and Sales
Gerald L. Lohse, University of Pennsylvania;
Peter Spiller, McKinsey & Company
Interactive Advertising: Patterns of Use and Effectiveness
Kirsten Risden, Mary Czerwinski, Stephanie Worley, Lynda Hamilton,
Joe Kubiniec, Microsoft;
Hunter Hoffman, Nancy Mickel, Elizabeth Loftus, University of Washington
Persuasive Computers: Perspectives and Research Directions
BJ Fogg, Sun Microsystems & Stanford University